Vision Archive

Never Give Up!

Posted June 28, 2013 By Reba J. Hoffman, Ph.D.

business man with laptop over head - madI have to admit, I’ve been tempted to give up on my blog for the last two weeks. I’ve faced all sorts of challenges since WordPress became MojoMarketplace. I have been sorely tempted to toss my computer in the river and never look back.

But then I thought of you. I remember the notes, emails and personal phone calls you’ve sent telling me how much my blog has meant to you over the year and a half I’ve done it.

I couldn’t quit. Of course I couldn’t quit. If I started this blog with a purpose of encouraging you, that hasn’t changed. No matter how frustrating it becomes when technology doesn’t work properly, I must continue to do what I committed to doing. 

I know you get discouraged from time to time when things don’t go according to plan. It would be easy to walk away from it. Living Man Using Laptopwith that decision is a different story. Giving up almost certainly leads to emptiness, lower self esteem, feelings of loneliness and ultimate dissatisfaction with life. You don’t want to go there.

Here are  a few tricks to help you never give up:

Make the decision before things fall apart. When you’re in the middle of a frustrating battle, that’s the wrong time to decide what to do. You need to make the personal decision BEFORE the fight begins that win or lose, you will not quit.

Be faithful to your purpose. Having that reason to keep moving forward and working through the challenges will provide the energy you need to do what you need to do in order to get things back on track.

Communicate your challenges with those you trust. Vent to them. Ask them for prayer. Get it off your chest. You’ll feel much lighter and be able to pick up your torch and run like the wind.

Happy Girl on computerMake the best use of the tine you have. If you’re waiting for the techno-geniuses to fix your problem and get you back on track, don’t just sit and stew. You’ll overcook yourself. Instead, do something else. Plan your next move. Write your next chapter. Create a new product or service.

Don’t let the inevitability of “something will go wrong” ruin your day. And more importantly, when it happens, never give up! Don’t even think about it! Trust me on this.

What’s the most frustrating thing you’ve faced lately that made you want to give up? What did you do? Share it here!




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Your Heart is a Hunter

Posted June 26, 2013 By Reba J. Hoffman, Ph.D.

Sunlight Shining Through ForestWe live in a world of instant technology. We think that anything we could possible want to know or possess is right at our fingertips.

Who would have thought you would be able to sit at a computer, type in an address into Google maps and use satellite imagery see what color paint a total stranger selected for the outside of their house?

As fascinating as technology is, it can never take the place of the passion inside your own heart. Your heart is a hunter. It knows what you need and how you should go about meeting that need. 

Here’s what I have learned from a lifetime of listening to my heart, and Message in a Bottlemistakes I’ve made when not following its lead: 

1) Your heart will never steer you wrong. If you follow your heart, while troubles will come, you’ll be happy.

2) This world has nothing to give you that is better than what your heart will if you follow it

3) You’ll never be totally satisfied unless/until you follow your heart.

4) You’re either following your heart or someone else’s. Follow their heart and you’ll end up somewhere you never wanted to be.

5) Your heart has a better GPS than Garmin. It’s true, no matter where you are, if you’re following your heart, you’ll never be lost.

Your heart is a hunter and, like every successful hunter, it will find what you’re looking for if you allow it to be in the hunt. It may take a while but it will happen.

Eastern Continential DivideYour heart does not shout at you. It whispers to you in a gentle breeze on a summer morning. It’s a restlessness that grows inside you, making it difficult to sit still. 

In our gadget oriented, technologically superior world in which we live, it’s easy to miss the cry of your heart. Don’t allow that to happen. Take the time to be quiet and listen. 

You are not in a dress rehearsal. This is your one shot at life. Make it count.woman sailing 01 Don’t get caught up in the fast pace of technology and ignore what’s really important.

Listen to your heart and let it guide you into the life your were destined to live.

Trust me, at the end of the road when you look back, you won’t be asking how many gigabytes of memory you had on your phone or how fast your hard drive was.  You’ll ask yourself whether or not you followed your heart.

What is your heart telling you?  When you are quiet, what does it whisper to you? Share it here.











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5 Steps to Exploring Your Perfect Career

Posted May 13, 2013 By Reba J. Hoffman, Ph.D.

Little Girl on RoadYou may be in a job you don’t like. Okay, I was being diplomatic. Let’s face it. You hate it. It’s a drudgery to drag yourself out of bed each morning. You live for paychecks and paid time off. I know many women like that. That’s why I became a women’s entrepreneurial coach.

Perhaps you know your days are numbered at your current employer but you don’t know what you’d like to do with the rest of your life. You fear that going to work for another employer is jumping out of the frying pan into the fire. But you have to do something. Life is flying by.

Below are suggestions I have for you that will help you in your search for your new career. These really apply to anyone, but particularly entrepreneurial women.

1) Determine what you do that makes you truly happy. Sounds overly simple, yet so many worker bees are so focused on their job for their employer, they don’t take the time to explore it. This is action oriented. Sitting in the recliner with a bowl of popcorn watching reruns of Amos and Andy does not suffice. 

2) Think of ways to make money at what truly makes you happy. Love to play tennis and help people? Well, youDream Road could teach or coach tennis. Love to wood carve but don’t think anyone would buy your trinkets? There’s always a market somewhere. Hey, if rednecks can build a Duck Dynasty  from duck calls, you could sell your carvings.

3) Figure out what a day or week would be like working in your dream career. It might be helpful to talk to those already in the field. Before I became a coach, I spoke to entrepreneurial coach, Rhonda Hess. I really understood what I was getting myself into. So will you.  If your dream career involves a store or office, make arrangements to shadow someone doing what you want to do.

4) Make a list of pros and cons. Being your own boss might be appealing to you. Not having group health insurance may not. Be careful not to allow these to scare you off from thinking about doing your own thing. Clearly, you want a change. This is just a count the cost and know what you’re up against exercise. You’ll go in with eyes wide open.

COMPASS-AND-NOTEBOOK1.jpg5) Settle on Something. Unless your entrepreneurial dream is to own your own dry cleaning business, most likely your business will evolve. No doubt you’ve got at least a billion great ideas for what you want to accomplish. You have to start somewhere or you’ll start nowhere. So, you must settle on a place to start. You won’t be locked into doing that one thing for the rest of your career. It’s just a place to line up and begin your new career.

Really take the time to go through these. Give them some thought. Keep a notebook or journal. Taking steps in the direction of your dreams will boost your morale and help the day job be more tolerable. It will also gear up your heart, mind and soul to transition into your dream career. Go ahead. What are you waiting for?

What is your dream career? Are you having trouble figuring out what it is? Share it here.










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[Podcast] Three Feet From Gold!

Posted May 1, 2013 By Reba J. Hoffman, Ph.D.

Gold Bars
Today’s episode tells the amazing true story of someone who lost millions just because they gave up right before they hit pay dirt. Feel like quitting? Before you do, listen to today’s podcast. 

Also, next week I will be interviewing author Beth K. Vogt about her latest novel, Catch a Falling Star, being released May 7th by Howard Books. You won’t want to miss that. I’ll be giving away a copy of her book next week.

Have you grabbed your free copy of my latest E-book, The Power of One: How Being Authentically YOU Will Change the World? If not, click here to request your copy. See the box on the right side of the page.

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Audacity: Someone Repaved Memory Lane!

Posted April 10, 2013 By Reba J. Hoffman, Ph.D.

Little Girl on RoadI don’t know about you but I like to be nostalgic on occasion. I moved around a lot when I was a kid and find it settling sometimes to revisit old stomping grounds. A couple of years ago I was in Atlanta and headed up to the find the old homesteads. I have an uncanny sense of direction and had no trouble at all locating what should have been my old back yards.

Norcross Elementary School had been torn down and replaced by suburbia. Brookhaven Elementary had long since gone to that red brick school house in the sky. A state-of-the-art recreation center boldly stood in its place. Ok, so it wasn’t all bad!! J The Marta train system shook the ground beneath my feet where I’d once trod as it roared right through what used to be the woods where I’d built forts and tree houses. I was saddened by it all. While I was away, people just barged in and repaved Memory Lane!

It made me sad. Let the violins play a funeral march while I wipe the tears from my tender young cheeks. It really was disturbing. You Hilly Roadknow why? My mind’s eye viewed my world and me “the way we were” rather than who we’d come to be. It’s a natural tendency. We like things to remain the same. We resist change. We all see the past as it filters through our memory, not the way it actually was.

What I just described is precisely what prevents many people from living their dream. They try to keep their world intact when in fact, that world no longer exists. 

Our memories have a way of blocking out all the negative stuff.

When that happens, what we remember is pretty much a fairy tale. Sometimes that’s a good thing, but not when you’re planning what you’ll do with yourself for the rest of your life.

Women entrepreneurs become them many times as a result of facing the reality that the world they knew has been torn down and they’re standing smack dab in the middle of Interstate Today where Memory Lane has always been.

Perhaps that’s happening for you right now. It can be a sad moment for you but there is a way out of that gloom. You can move on to greater things in life… the life of being an entrepreneur.

"Here & Now" Road Sign with dramatic clouds and sky.When I was wandering around all choked up in what used to be my familiar stomping grounds, I saw happy families with children laughing as they enjoyed life. Only then did I realize my memories were not an accurate recap of what really happened, but rather an embellished fairy tale with princes and queens. I’d created a memory that was perfect and that made the loss excruciatingly painful. I began focusing on the beauty in the new reality and my heart was lifted. I admitted Memory Lane needed to be repaved and the new reality was actually pretty darn great!

What about your memory lane? Does it need to be repaved to make room for the interstate highway to your successful second half of life? I encourage you call the pavers and get started today!

What in your life needs to be repaved? What’s holding you back? Share it here!

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Work Smarter, Not Harder

Posted April 2, 2013 By Reba J. Hoffman, Ph.D.

Car break downEver sit in traffic and notice the looks on the faces of those fellow commuters? Rarely are they positive. In fact, most of them look as though they could pull over to the emergency lane, crawl up into a ball and pass out for a week or two.

One of the biggest reasons for their malaise is that they are working too hard. And, it’s NOT because they have a slave driving boss. It’s because they’re doing the wrong thing! They’re working at a job they are a misfit for.

One of the quickest energy drainers is to feel stuck doing something you don’t enjoy, aren’t suited for and aren’t fulfilled in doing. That’s agonizing. Unfortunately, in some cases, it’s even fatal.

There is no doubt in my mind that we were all placed on this earth for a purpose. We all have gifts and talents that are unique to us. What’s more, I don’t believe we will ever be completely satisfied until we are doing that.

When you are working in a way that utilizes your gifts, you may be tired at the end of the day, but you’re also energized and Great Attitude Girlexcited about tomorrow. When you’re not, you don’t feel at all hopeful about a new day with more of the same old stuff.

Here are some things you can do to help you find that right place in your world:

Admit you’re a misfit. If you’re working at a job you hate and don’t feel you’re making a valuable contribution to your world, you ARE a misfit. Trust me on this. And, you’re in good company.

Dream without limits. If there were no barriers, what would you do for the rest of your life? Would you find a cure for cancer? What about starting your own U-Haul Rental Store? Or a home health agency?

Face the Fear. Friend and coach, Rhonda Hess, says, “To me, fear and excitement are two sides of the same coin that are a natural part of manifesting a big vision, especially one tied to earning a living and our work in the world.” You’re going to face Young Woman Sitting in Front of a Computer and Laughingfear but that exhileration produces is proof that you’re alive!

Decide to work smarter. That means developing a plan to transition from where you are, to where you want to be. It’s rare that a situation exists in a person’s life that would totally prevent them from pursuing their dream in some fashion. Most of the obstacles that stand in their way they placed there themselves.

Look, this is your one shot at life. You’re not in a dress rehearsal. You owe it to yourself and the world in which we live to make sure you work smarter, not harder by doing what you were born to do. You’ll be happier and the world will be better.

Have you found that sweet spot in your job? Do you feel like you’re a misfit in the job you’re doing? Do you hate to go to work every day? Want to change? Share it here.

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The Heart of an Entrepreneur

Posted April 1, 2013 By Reba J. Hoffman, Ph.D.

Denim6I had the privilege recently of visiting an old abandoned textile mill in upstate South Carolina. As I walked the grounds peering into the empty buildings, my imagination saw strong men and women taking rolls of cotton and transforming them into clothing.

Today, the building stand as an empty shell and reminder that nothing lasts forever. One of the main reasons is that so many Americans have that pioneer spirit. They want to boldly go where they’ve never gone before in search of the next great thing. 

I have a pioneer spirit. I’ll bet you do, too. You have the heart of an Entrepreneur. You’re not content following in line to walk into a job you hate. No, you want to live life on your terms. 

I’ve met so many people who are heartbroken after decades of service to the same employer but today find themselves sorely unappreciated and as empty as the buildings at this old mill. One by one their faces flashed in front of me as I gazed around this abandoned mill. 

It doesn’t have to be that way. Most of them have the heart of an entrepreneur, but they are afraid. That mill was once a bustling factory, yet today it sat as an empty shell of what used to be. Fortunately, photographer Mary Denman was with me and I was able to capture my thoughts on camera.

I know many of you who so faithfully follow my blog have the heart and spirit of an entrepreneur. I’ve put together a video of my adventure just for you. I hope you enjoy it.

I would like to request that you do three things. Think of them as an investment into your future.

1) View this short video

2) Share it with everyone you know. You may have entrepreneur friends who haven’t allowed themselves to think about being one.

3) Complete the contact form to discuss your dream with me in a complimentary discovery call. 

I believe everyone deserves the opportunity to pursue their dreams. To follow their heart. To make a difference in the world in which they live. I want to help you do that.

May you always have a dream in your heart and the courage to make it splendid reality.

What’s your dream? How long have you had that dream? What’s holding you back? Share it here!





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The Number One Thing That Holds Women Back

Posted March 4, 2013 By Reba J. Hoffman, Ph.D.

"The Beginning" Road Sign with dramatic blue sky and clouds.The most common objection I hear from women with entrepreneurial dreams is that business causes too many headaches. It’s daunting to file for fictitious names or learning how to accept payments by credit card. Better leave well enough alone.

That concern is true enough. I’ll give them that. But the only difference between treading those uncharted waters and the life they’re trying to leave is that their everyday stress is familiar. That’s it.

Some stress is a natural—even necessary—part of life. But I see women get so excited about their dream on one day, then completely talk themselves out of it the next because they don’t know how to do something.

In the 1960’s that would have been terrifying. In 2013, almost any information you need is a click away with a Google search.little girl on road

What’s more, with our world having gone viral, it’s possible to start and build a successful business with very little startup funds. That never would have been possible back then.

So what’s behind the number one thing that holds women back? It’s not that they are at the end of their rope and can’t take another micro millimeter of stress. It’s fear. They are petrified to move forward.

Suddenly, when they actually begin going through the steps of establishing themselves as in business, it ignites the fight-or-flight response and many run for their lives. While it’s great to know the adrenal glands are working properly, it will eventually leave you empty.

You see, that dream you have inside you is too important to remain unlived. Sooner or later, you’ll be upset with yourself because hours, days or years went by with your dream in the closet. You’ll have stress… the normal challenges of life, but now you’ll add to it the angst of an unfulfilled dream.

Footbridge Spanning the Base of a ValleySo how do you overcome that?

Take one step at a time. That’s right. Just one step. You can fill out one online form or go to your bank to open your business account. The bankers are really very helpful.

Understand your feeling is normal. I’m sure that didn’t make your fear subside but the knot in your gut will go away as you become more and more familiar with seeing yourself as an entrepreneur.

Cut yourself some slack. It’s ok to shake in your boots. Shaky boots that are taking steps still propel you forward!

Entrepreneurship, while not always easy, really is simple. Business doesn’t have to be complicated. You can do this. I believe in you. You owe it to yourself and the world to live your dream. Make a pact with yourself that you will not be plagued by the number one thing that holds most women back.

Do you have a dream but feel afraid? How have you reacted? What have you done? Share it here. I’d love to hear!

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Three Secrets Every Woman Must Know

Posted February 26, 2013 By Reba J. Hoffman, Ph.D.

Woman Turning Off AlarmIn this day and time, women are usually busy from alarm clock to crash past midnight bringing home the bacon, frying it up in the pan, setting the table, making sure everyone is fed, cleaning the dishes and kitchen. I’m dizzy from that sentence. Are you?

The fact is, as women, we don’t do things… We ARE the things we do. And because of that, when our work-a-day jobs end or change drastically, it pierces us in the heart. The downward spiral to unhappy existence begins.

 I’d like to share with you three secrets that can get you energized. What’s more, they will get you moving—taking action—for you and your future. Here they are:

Your job is not really secure. Things change overnight. Buy outs, layoffs, takeovers, downsizing are all very real and, Office Buildingmost likely are right outside your cubicle.

When it comes to living your dream career, impossible is only a word that starts with the letter “I”. Nothing is impossible. Walt Disney said, “If you can dream it, you can do it.” That doesn’t sound even remotely impossible.

Life is going to happen whether you are pursuing your dream or not. It’s true. Issues and challenges will arise whether you’re crammed into the cubicle or meeting the needs of your five new clients. So if that’s the case, why not pursue what you want to do in life?

Woman Tending to GardenBonus Secret: Sorry, I couldn’t resist. You deserve the opportunity to pursue your dream in life. Enough said. That really is a secret because most women spend their days helping others pursue their dreams while their own dream is nothing more than what happens in their subconscious thoughts between bedtime and dawn.

There is no company—no not even Walmart or Amazon—that can meet every need. That’s where you come in. You have the ability to meet the needs of a whole lot of people with your gifts and talents. You owe it to yourself and the world to pursue that dream.

What do you dream of doing? Is it a secret or do others know? Share it here.

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Dream of Fantasy?

Posted February 15, 2013 By Reba J. Hoffman, Ph.D.

Creative SolutionsI used to ask people the famous question by Robert Schuller: What would you attempt if you knew you could not fail? I used that as a springboard to help clients go from dreaming to doing. Over the years I stopped asking that question. Here’s why.


One of my clients responded, “I’d be a wide receiver in the NFL.” I looked at this middle aged, overweight man and realized that wasn’t a dream at all. It was a fantasy. I knew right then and there I needed to rethink my strategy.


There really is a difference between a person’s dream and their fantasy. When I was a kid, I fantasized about being a famous country music singer. I’d belt out “Your Cheatin’ Heart” in the shower. There was just one problem. I couldn’t hold a tune in a bucket. The greatest voice lessons in the world wouldn’t fix that.


My gifts are not in the area of song. But, I can encourage. Lift up. Help a person see beyond the here and now to what could be. My pondering woman
dream is to reach the world with encouragement and to help them be all they were created to be. Now we’re talkin’.


It’s important that we spend our time pursuing our dreams rather than playing fantasy life-ball. Here are a few things I learned to help differentiate the two:


You are gifted in the area of your dream, not your fantasy.
Fantasy is fleeting. Your dream burns in your soul.


  • Road Through Great SmokiesYour dream compels you forward. Fantasy stops your motion altogether.
  • Fantasy has no foundation. Your dream forms your platform.

It’s true that fantasies are fun. As fast as the speed of thought, we can go anywhere we want and be anyone we want to be. But living your dream will result in a sense of purpose and ultimately your fulfillment.


There’s no feeling like total fulfillment. Live your dream. It’s too important to remain unlived.

What’s your dream? Share it here.

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