Google announced last week they were discontinuing their famous Reader in July of this year. Parting is such sweet sorrow. I’ve grown to love having all the blogs I follow conveniently in one location. It will be sorely missed.
As an entrepreneur, though, it’s actually really GREAT news for you and your blog. Oh, don’t have a blog? Then stop reading right now and go start one. Go ahead. This post will be here when you get back.
Here’s the thing. Entrepreneurs—yes, this includes all my author friends—want to reach out and connect with as many people as possible. Relationship is key and if they don’t have a specific place to come find you, it becomes wholly impersonal.
Think of it this way. Say you want chocolate. You could go to Wally-world and figure out which of a bazillion isles they stock
the chocolate. You’d eventually find it, then wait in line to have it scanned and bagged. That is so bland and impersonal.
But, what if you went to a little piece of the world called Alderbrook Chocolatiers? They only sell… well, chocolate. You walk
in the door and are immediately greeted by a warm, friendly face and the aroma of what has to be the best chocolate in the world.
Your mouth waters and you can’t wait to sink your teeth into that rich, creamy taste of Heaven.
That’s the difference between having readers get your blog through Google Reader and having it delivered directly to their email every day. Just think, they open their email—you know they all do!—and there you are, personal and present in their space.
Though millions of us will mourn the passing of GR, entrepreneurs will get a huge inheritance by:
Building relationships faster. You can offer to deliver your blog to their email every day. That makes things intimate and accommodating. You can easily subscribe to an auto-delivery system and it does the work for you very inexpensively. I use Constant Contact and highly recommend it.
Inviting them to your house. Virtually speaking, you can open the front door and welcome them into your website that oozes with your brilliance, warmth and kindness. They’d never get that from an electronic reader.
Earning their trust. When you show up as you promised on a regular basis in their email inbox, and you provide them really great content that does what you said it would do, they will know you’re a woman of your word. Nothing builds trust quicker.
They’ll find help. Your website (or blogsite: I now use these terms interchangeably thanks to WordPress) will contain helpful information, solutions to their problems and when they land there, they’ll feel better about themselves and you.
Death is never an easy thing, not even an electronic reader. I’ll miss Google Reader for sure but am thrilled that I will be able to connect on a deeper level with so many.
If you’re reading my daily blog via Google Reader, please take the time to subscribe to it on my website. Just a couple of clicks and you won’t miss a single issue. And it will be right there waiting for you whenever you want to open it.
My commitment to you is to continue to provide the best content encouragement, enlightenment and education to help you transition from the job you hate to the career you love! Just join my mailing list at: www.RebaJHoffman.com . Or, you can text COACHREBA to 22828.
How do you handle changes? Do you figure out another way or just throw in the towel? Share it here!